Ready to score unbelievably glowing skin? On clean, dry, exfoliated skin, add 2 to 3 pumps of your desired formula onto our Tanning Mitt using circular motions. For the most even application, focus on one leg at a time before moving up to your torso, arms, and back, adding a fresh 2 to 3 pumps on each area. 

After applying to your body, use our tanning buff brush to buff out a small amount of product onto your hands, buffing toward your wrists, and onto your feet, buffing toward your ankles. Make sure not to apply extra product onto your elbows and knees — just use the buffing brush to blend out any residual product.

After you've completed full application, throw on your comfiest, loosest, darkest loungewear set and let your tan develop. During this time, you should avoid any water exposure (that includes sweating — sorry, no workouts just yet). After 8 hours, feel free to shower as normal and continue to lather up with moisturizer to extend the life of your tan. (PS: We recommend tanning right before going to bed — this will give your tan the chance to develop a rich, long-lasting color.)

Glad you asked! Part of the reason we're so proud of our formulas is due to how long-lasting our formulas are. 

Depending on the formula you're using, the life of your tan will differ. Our Au Naturel Gradual Tanning Mousse is a gradual formula that allows you to build up color to your desired richness before naturally fading away after about 5 days. Our Nudist Light/Medium Tanning Lotion and Nudist Dark Tanning Mousse offer about 7 days of a vacation-induced bronzy glow. 

Keep in mind that because everyone's skin has a different pH level, this affects how long your tan will last. It's important to practice proper post-tanning protocol (like avoiding pool and ocean water as well as intense sweating) to ensure your tan continues to glow for as long as possible.

Color development varies, but generally speaking, your tan will begin developing within 2 hours of application and will continue to develop for the following 8 hours. This is why we recommend that you self-tan before sleeping so that you don't feel tempted to wash it off any earlier!

We recommend using just one layer of self-tanner per night, with the exception of our Au Naturel Gradual Tanning Mousse, which is formulated to be used night after night until you achieve your desired color.

The key to a successful tanning session lies in how well you prep your skin. First of all, we always recommend exfoliating your skin with our exfoliating mitt in the shower beforehand. To do this, wet your skin in the shower and work the mitt in circular motions across your skin before using your body wash. This helps to remove all of the dead skin cells (and any old tanner) to ensure a more even application and longer life span of your tan. Next, apply a thin layer of moisturizer to areas prone to dryness (think: feet, hands, elbows, and knees) — this will prevent the tanner from clinging on to these dry patches and make for a more seamless application.

Everyone's happier when they're tan, and that includes soon-to-be mama's. Our formulas are pregnancy-safe, dermatologist-tested, and free of common irritants like parabens, paraffins, silicones, sulfates, gluten, or phthalates. As with any product, we recommend checking with your medical provider first.

You know the saying patience is a virtue? We recommend waiting a minimum of 8 hours before showering — this gives your tan ample time to develop and achieve the rich saturation you crave.

We wanted to create formulas that nixed the stigma of traditional self-tanners and instilled confidence in everyone from novices to savvy tanners. Here's a handy breakdown of our formulas and why we think they're incredible:

Au Naturel Gradual Tanning Mousse: This mousse makes achieving a natural-looking tan foolproof (and, honestly, enjoyable). Fit for fair skin beauties seeking a gradual tan they can build upon, think of this formula like whipped frosting in a bottle, complete with a quick-drying finish, ultra-weightless feel, and an irresistible scent. We formulated it to be buildable, so it’ll never look patchy or uneven, even as you build out your custom color over a few days. If using our other formulas, this tanner can also be used in between tanning sessions to help maintain color.

Nudist Light/Medium Tanning Lotion: Ideal for fair to light skin tones, this low-key formula delivers a light wash of warm color and a soft radiance that mimics a day spent at the beach. We designed this creamy lotion with beginners in mind, complete with a buttery texture, silky smooth application, and stellar longevity. It's also transfer-proof, meaning it can withstand everything from a sweat-inducing spin class to nights out on the town, so that you can live your best tan life, worry-free.

Nudist Dark Tanning Mousse: This is our darkest formula and boasts an easily spreadable texture for full face and body bronzing goals. Perfect for those seeking an opaquely rich color and sun-kissed finish, this frothy mousse is as absorbent as ever and won’t disrupt your daily routine.

All of our formulas are infused with hydrating ingredients like cocoa seed butter, sunflower seed oil, vitamin E, and rosehip oil to keep skin properly moisturized.